Paigaam

Paigaam by Kritika Dawar

Paigaam is an intimate letter written in silk, thread and timeless grace.

True to its name — meaning a heartfelt message — this pre-festive capsule evokes instant warmth, cherishing beauty and lingering memories. It arrives as a soft invitation from Kritika Dawar to step gracefully into the season ahead.

Every silhouette balances rich hand-embroidery with an effortless, fluid drape. Designed with serene presence and subtle grandeur, Paigaam is a celebration of gentle luxury — a poetic note crafted to be worn, felt and remembered.

The message has arrived. Discover Paigaam.

Paigaam is Kritika Dawar's pre-festive capsule collection of 18 hand-embroidered silhouettes — Gharara, Anarkali, Sharara, Kurta, Choga, Co-ord, Tunic, and Farsi Salwaar sets — built on Chanderi, silk, organza, and tissue fabrics. Each piece is hand-finished using dabka, pearl zardozi, dori embroidery, appliqué, or mirror work, and made-to-order across sizes XS to 5XL. The collection is designed for the lead-up to India's festive season — family gatherings, festive lunches, and pre-wedding functions — sitting lighter in occasion weight than Kritika Dawar's bridal and wedding edits.

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Featured Pieces in Detail

Ira Gharara Set — A coral halter-neck scalloped short kurta in floral thread-embroidered Chanderi, with hand embroidery and pearl detailing on the neckline and hem, paired with a thread-embroidered Chanderi gharara and a self-stripe organza dupatta with lace detailing.

Sahiba Gharara Set — A multi-thread and mirror-embroidered short kurta paired with a tiered gharara and organza dupatta.

Falak Aanarkali Set — A coral Anarkali in Chanderi base, crafted with delicate bead embroidery on the yoke, paired with a sheer organza dupatta and cotton pants.

Gulrang Anarkali Set — A mustard tissue Chanderi dori-embroidered angrakha Anarkali set, paired with a tissue-embroidered dupatta and Chanderi tissue pants.

Gulnaar Sharara Set — An ivory hand-embroidered short kurta with dabka and pearl zardozi work on the neckline, sleeves, and hem, paired with a silk sequin-embroidered sharara and organza dupatta.

Phool Kurta Set — A magenta gathered kurta in Chanderi base with thread and bead hand-embroidered yoke, paired with a cotton pant and Chanderi crushed dupatta with lace detailing, plus an inner slip.

Aafreen Choga Set — A purple choga set highlighted with intricate appliqué work and antique gold dori embroidery across the yoke and sleeves, paired with a hand-embroidered farsi salwaar and a contrasting ombre tissue dupatta.

Ziya Co-Ord Set — A magenta co-ord set in Chanderi base with delicate thread hand embroidery along the neckline and front placket, paired with a matching straight cotton pant and a separate cotton slip.

Inayat Farsi Salwaar Set — An ivory halter-neck A-line short kurta crafted with dabka and pearl hand embroidery, paired with a farsi salwaar and organza striped dupatta.

The Craft Behind Paigaam

The key takeaway: every technique in this collection is chosen to match fabric weight, so embroidery never fights the drape. Dabka's raised metallic coils and pearl zardozi's ceremonial shimmer sit on silk and silk Chanderi bases strong enough to hold them, while dori's fine cord outlines and mirror work's quiet sparkle stay light on tissue, organza, and cotton blends. This fabric-to-technique matching is what "gentle luxury" means across Paigaam — richness felt in the hand, not just seen from a distance.

For brides and family members planning heavier ceremonial wear beyond this pre-festive edit, explore Kritika Dawar's Wedding Edit. For styling ideas specific to this launch, read Paigaam by Kritika Dawar Redefines Pre-Festive Luxury Dressing in the Kritika Dawar journal.

Made to Be Worn, Felt, and Remembered

Every Paigaam piece is made-to-order and available across sizes XS to 5XL. Colour, neckline, or component changes can be arranged directly with the styling team. Since each piece is handcrafted, reaching out ahead of your event date allows time for the embroidery and any requested changes to come together properly.

Frequently Asked Questions

What does Paigaam mean, and what inspired the collection?

Paigaam means a heartfelt message. The collection is built around that idea — soft, considered pieces meant to feel personal rather than performative, arriving as an invitation into the festive season ahead.

Is Paigaam meant for weddings or everyday festive wear?

Both, depending on the piece. Sets like the Aafreen Choga and Sahiba Gharara carry wedding-appropriate embroidery, while lighter pieces like the Ziya Co-ord Set are built for family gatherings and daytime festive dressing.

What makes Paigaam different from Kritika Dawar's bridal collections?

Paigaam sits lighter in occasion weight than the bridal and wedding edits — designed for the lead-up to the season rather than the ceremony itself, with embroidery and fabric choices suited to more frequent, less formal festive occasions.

What sizes are available in the Paigaam collection?

Sizes range from XS to 5XL across all silhouettes, since every piece is made-to-order rather than held as fixed ready-stock.

Can I customise a Paigaam piece?

Yes. Colour, neckline, and component changes can be requested through the styling team, since every piece is handcrafted and made-to-order.

How should I care for hand-embroidered Paigaam pieces?

Dry-clean only. Store away from direct sunlight to protect the embroidery and fabric colour over time.